Velova field guide

Understand the channel. Then learn how to win it.

Clear explanations of how AI answers shape discovery, how GEO works, what to measure and what marketing teams can do next.

§ 01

Start here

Four places to begin, depending where you are.

The plain-English guide to generative engine optimization and why brand visibility now extends beyond traditional search results.

What changes when the result is an answer instead of a ranked list—and why strong teams need both disciplines.

Why one buyer question produces different answers across ChatGPT, Gemini, Google AI, Perplexity and Claude.

The terms behind AI visibility, citations, prompts, first choice, share of voice and answer-engine optimization.

§ 02

Learn by job

Measure. Diagnose. Act. Prove.

Measure

Visibility, position, first choice, sentiment, citations and model-by-model movement.

Diagnose

Competitor gaps, source gaps, content gaps and the questions behind a lost recommendation.

Act

Content, comparisons, FAQs, structured data, technical work and external outreach.

Prove

Remeasurement, GSC, GA, AI referrals, conversion and revenue attribution.

§ 03

Learn by industry

The questions change by category.

Each guide starts with the decisions buyers make in that category, the prompts that reveal those decisions and the work a team can run.

Ready to see your own answers?

Turn the field guide into a live workspace for your brand.